The Portland, Ore.-based retailer has three stores, with another set to open soon. Three other Portland locations will follow, with Seattle close behind. Green Zebra Grocery Lisa Sedlar, founder and CEO of Green Zebra Grocery, is creating a more curated grocery experience by pulling from different retail concepts with a vision of changing the way people shop for food. Working with King Retail Solutions, Dominek Architecture helped Green Zebra Grocery merge the ideas of neighborhood corner grocer with sustainable. Thanks to $3 million in start-up capital, Green Zebra will venture to Southeast in 2014, with stores slated for Divison and Woodstock. With Green Zebra’s added options, Sedlar’s vision jibes with urbanist planners’ concept of a “20-minute neighborhood,” a village-scale urban community. A nearby rival, the Triple Crown Market, mainly features pallets of light beer. The prototype store also showcases the market gap Green Zebra hopes to fill. The debut location features communal seating and “KENTON” in outsize green letters. “He’s not bringing the traditional grocery store branding,” Sedlar says. GX collaborated on Green Zebra’s development, including a green-stripe motif and proprietary font. To give the idea juice, Sedlar called on John Jay, a longtime Wieden & Kennedy creative maestro who recently set up GX, his own office within the ad agency. We’ll just get other pestos for stores in other markets.” And we won’t require them to scale up to supply us as we grow. “Say a small company is making pesto,” she says.
Smaller stores can also court smaller suppliers.
The mini-grocery company, the brainchild of. That means no upscale esoterica-“no dragonfruit,” Sedlar says-and that milk, onions, and salmon can be paid for and out the door in under five minutes. Green Zebra, the chain of health-focused grocery and convenience stores, plans to shutter all three Portland locations at the end of March. Green Zebra will cram a wide range of fresh meat and produce into 5,600 square feet. All three Green Zebra stores will close on March 31, the company announced on its website this week. “If you look at convenience being way on the left, and natural or organic foods being on the right, there’s no one in the middle,” the 47-year-old says. Green Zebra, a Portland, Oregon-based healthy grocery and convenience store hybrid with three locations, is winding down operations after 10 years in business, citing pandemic-related supply chain, staffing and other economic issues. Green Zebra is designed to drag the American convenience store out of its Cheetos-and-cigarettes doldrums, creating a respectable quick stop for foodies and working families alike-and potentially filling a gaping hole in so-called urban “food deserts.” (Forty percent of Portlanders live more than a mile from a grocer.) A natural-foods veteran running mini-marts might sound like a sitcom concept, but Sedlar sees it as the future of grocery.
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